When we’re setting up an online store a craft stall or even just taking photos of our products to sell online we want to make sure we are making a good first impression. We can do that by making sure we’re using a good backdrop or staging an item nicely, we want to sell our brand aesthetic as a whole and not just that one item.
Making a good impression doesn’t stop as soon as someone has hit ‘buy’ though. If you sold them the item by making a good first impression then you want to bring them back as a repeat customer by making a lasting impression and one way to do that is with your packaging!
When you make your customers smile even after the sale they are more likely to spend money with you in the future
Good packaging and branding don’t have to cost a bomb, lets look at how you can step up your packaging game without breaking the bank.
Wrap it and Dress it Up
Wrapping your items before putting them in a box to sned doesn’t have to be anything super fancy, just some white tissue paper (or whatever macthed your brand colours) is enough to make each item feel extra special to your customer – It’s like they are getting to unwrap a present! If your budget can stretch to branded stickers then it’s a lovely touch to use them to seal the tissue paper wrap – if you can’t spring for branded stickers then how about a nice piece of washi tape?
First Class Delivery
Packaging up your items and keeping them on brand is one thing but you also want to make sure they get to their new home safely. When you’re looking at your packaging budget make sure that postal boxes are right at the top, this is the one part of your packaging that you need to get right. There’s no point wrapping something up nicely if it arrives crushed and battered.
Thank You for your order
Thank You cards are not only a lovely thing to receive they are also a prime marketing opportunity. You don’t have to write a long handwritten message to your customers, just a simple ‘Thank You for your order!’ on one side and on the other side maybe offer a discount code for money off of their next purchase or ask them to share a photo of their purchase on social media and tag you in it so you can share it with your followers. You can order branded postcards from a print website (such as VistaPrint) and use them as thank you cards or just design something simple on Canva and print it off on nice quality card at home – either way a Thank You card is always appreciated.
Add a Little Extra
Everyone loves to get a little freebie – I still remember the first company that sent me something extra with my order, it was from Firebox.com about 8 years ago and they sent a little pack of Haribo sweets inside my parcel, I’d never seen another brand do that before (although it’s fairly commonplace now) and I was very impressed. Is there anything small you could maybe make to include in your orders as an extra gift? If you make candles could you maybe pour some mini tealights of new fragrances to tempt customers to order again. If you make kids clothes then maybe a mini scrunchie in co-ordinating material that you can make from offcuts. It doesn’ have to be something that costs a lot, it’s just something extra to make you stand out.