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Top 10 UK Etsy Sellers (and what we can learn from them)

24/06/2020 by Charlotte 16 Comments This post may contain affiliate links

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who are the top etsy sellers in the uk?

When it comes to creating or starting a new business (be it craft-based or not) it’s always helpful to do some research of the market and your competitors first. It’s not as fun as diving straight in BUT looking at what other businesses in your niche or are doing well and seeing if you can replicate those aspects can help get you started off on the right foot and save a lot of hassle at a later stage.

I’ve compiled a list below with the current, as of June 2020, Top 10 UK Etsy Sellers based on their total number of sales so that we can look at what they sell, how they are selling it and what we can learn from them to implement into our own Etsy businesses.

Table of Contents

  • Top 10 Etsy Sellers
  • What can we learn from these top Etsy sellers?
  • Photos
  • Number of items
  • Pricing

Top 10 Etsy Sellers

No1. NicoleDeBruin

top etsy seller uk no.1
What do they sell – Jewellery Supplies
Price Range – £0.17 – £14.07
Total number of items – 13,933

No2. HappyCuteStudio

planner stickers on Etsy
What do they sell – Planner Stickers
Price Range – £0.50 – £9.50
Total number of items – 1,108

No3. HoorayDays

party suppliers on etsy
What do they sell – Party/Celebration Supplies
Price Range – £0.35 – £29.90
Total number of items – 2,472

No4. SarahBurnsPrints

top etsy seller uk no.4
What do they sell – Personalised Prints and Cards
Price Range – £0.50 – £15.00
Total number of items – 760

No5. Petershams

hat supplies on etsy
What do they sell – Millinery Supplies
Price Range – £1.00 – £80.00
Total number of items – 2,725

No6. KatieAbey

top etsy seller uk no.6
What do they sell – Gifts/Homewares/Accessories
Price Range – £1.70 – £25.50
Total number of items – 323

No7. SERENITYproject

top jewellery seller on Etsy
What do they sell – Jewellery
Price Range – £2.95 – £26.95
Total number of items – 249

No8. AmyLucyDesigns

sell personalised items on Etsy
What do they sell – Personalised Gifts
Price Range – £0.97 – £48.47
Total number of items – 986

No9. Punkypins

pins on etsy
What do they sell – Enamel Pins/Accessories
Price Range – £0.51 – £18.50
Total number of items – 468

No10. ThePersonalWeddingCo

Etsy seller top 10

What do they sell – Personalised Gifts/Wedding Favours
Price Range – £2.50 – £38
Total number of items – 184

What can we learn from these top Etsy sellers?

So, what can we learn from the above sellers and what can we adopt as our ‘best practices‘ in our Etsy business

Photos

According to Etsy’s customer research poll, 90% of shoppers stated that having high-quality images was the top factor when deciding to purchase products – based on the images above we can see that consistency in the photos is key.
When Etsy first came about it was recommended that you use a white background for your photos but nowadays it’s more helpful to use your photo backgrounds as an opportunity to include your company branding be that with a consistent colour palette – AmyLucyDesigns uses a lot of pastel colours and wood grain whereas KatieAbey is very bright colours and she uses sweets as a prop in a lot of her images, or themes – SerenityProject has various styles of models wearing their pieces but the theme is always similar in that its muted colours and repeated textures such as hessian. Even if you are using product mock-ups, like HappyCuteStudio or Sarah Burns Prints as using, it’s worthwhile investing in a set or bundle of product mock-ups files that are similar in styling.

The only time I would probably still suggest using a white background is if you are a supplies shop (like NicoleDeBruin) as the only thing you want people focusing on is the supply item itself. It isn’t always easy to get a perfectly ‘clean’ background on a photo but websites like Canva have tools that can do this for you!

Number of items

It’s often suggested that there is a ‘magic’ number of items to have listed for sale in your Etsy shop and when you hit that you will start gaining more traction, some suggest it’s 50 others say 100 but either way, the more products you have listed on Etsy the more opportunity you have of getting seen.
All of the shops above have at least 150 items listed, that might seem like a daunting number but it’s worth remembering that if you have an item that comes in a variety of 6 colours for example, you could list it as 1 item with a drop-down to show the 6 varieties OR you could list each colour variety as it’s own separate product creating 6 products for your shop in total. Granted it makes a bit more work for you when you’re just starting out but it all helps to get you seen in the searches.

Pricing

Pricing items for Etsy can be tricky, you don’t want to price too low because you need to cover your costs and time but you also don’t want to price items too high because you want to be competitive with other shops selling similar items. There is a lot of info floating about on the internet about how to price items on Etsy (and I think I’ve read most of it over the years!) but this post is by far one of my favourites for how well it explains stuff and this Etsy pricing calculator is a good starting off point if you want to see if your

Looking at the data above it shows that a lot of the shops have a wide price range – is that something you should look to do too? Well, yes…and, also no…
What I mean by that is, don’t push yourself to add lower-cost items to your shop if your craft or talent doesn’t lend itself to lower-priced items – if you make hairbows that are fairly straight forward to make and can be done in batches then, by all means, looks at maybe having a lower-priced range and then some fancier higher priced items but if you do hand-painted custom pet portraits, don’t worry about having to offer smaller less detailed pieces just because they can be priced a bit cheaper –  it’s not worth your time to do so and it’s not your target audience/buyer. Don’t undersell your talents or time.

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Filed Under: Etsy 101, Resources, The Etsy Experiments


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Comments

  1. Round Word says

    24/06/2020 at 6:06 pm

    I have a good friend who makes various very beautiful jewelry. Just the other day she told me that she tried to sell them on Facebook, but was unsuccessful. Her jewelry is very beautiful, but she doesn’t seem to be good at business either. I will show her your article, because she has a lot to learn from here.

    Reply
  2. Jean says

    24/06/2020 at 8:42 pm

    Hi Charlotte

    You just reminded me why I love Etsy. The shops are so arty and colourful.

    I had no idea that there were certain formulas that lead to better results, but it totally makes sense. Many thanks for the insights – and you are absolutely right. Best to do your research before setting up!

    Looking forward to checking out more of your posts.

    Best,

    Jean

    Reply
  3. Melanie Varey says

    24/06/2020 at 8:58 pm

    I love Etsy. It is jam packed full of talented people making amazing things. I can spend hours browsing. I found the section regarding photography useful as I think this also applies to blog posts – particularly with food shots.

    Reply
  4. Sam says

    25/06/2020 at 11:57 am

    some lovely things for sale and it also gives me joy and inspiration of people starting their own journey of creating something and then selling it.

    Reply
  5. Emma Kelly says

    25/06/2020 at 2:52 pm

    Etsy is my number one choice for buying gifts. I wish I was as creative as a lot of the salers.

    Reply
  6. Sarah Stockley says

    25/06/2020 at 3:14 pm

    I love Etsy! I tried to sell a few home-made dream catchers on there a few years ago. I sold a couple but the time it was taking me to make them and the cost of materials, I barely made a profit. It is something I would love to do again though.

    Reply
  7. Claire St says

    25/06/2020 at 3:22 pm

    What a brilliant article. I’ve never actually bought anything from Etsy, but I have thought of launching my own shop, so this is a really useful overview!

    Reply
  8. Marina says

    26/06/2020 at 6:16 pm

    What a fantastic article, love Etsy for their creative work. I could spend hours browsing through the their site

    Reply
  9. Clare says

    27/06/2020 at 12:08 pm

    So many talented creators in Etsy. It’s one of my go-to places for gifts!

    Reply
  10. Clare Lush says

    27/06/2020 at 12:09 pm

    Such talent – I could literally spend hours on Etsy browsing!

    Reply
  11. Sian Murphy says

    27/06/2020 at 1:13 pm

    These stores sell some absolutely gorgeous things! I don’t look on Etsy nearly enough any more and it shows – will definitely be checking these out. Thank you!

    Reply
  12. Emma Reed says

    27/06/2020 at 6:52 pm

    I love looking through Etsy and it is so important for us to support small businesses

    Reply
  13. Stephanie says

    28/06/2020 at 4:40 pm

    What a great list of sellers, I’ve not used Etsy much so I best get looking over there as theres some lovely bits here

    Reply

Trackbacks

  1. Weekly Wonders! #1 - Charlotte Musha says:
    01/07/2020 at 11:08 am

    […] posts and planning projects – one of my favourite posts I’ve published so far is ‘Top 10 UK Etsy Sellers (and what we can learn from them)‘ it’s had lots of good feedback and has given me so many more topics to talk about and […]

    Reply
  2. Set up an online shop with Simple Shop - Craft Hustle Directory says:
    09/07/2020 at 11:20 am

    […] hard to get your head around the options to set up an online shop, a lot of people head straight to Etsy which is a great place to start but it’s important not to put all your eggs in one basket. If […]

    Reply
  3. Easy Zipped Cushion Cover DIY - Craft Hustle Directory says:
    23/07/2020 at 5:38 pm

    […] to take into account your costs for supplies and the time it’s taken you, I’ve covered pricing strategy before in previous posts, but it’s also worth looking at what competitors are pricing their items at as you […]

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My name is Charlotte and I'm a blogger and crafter from Essex with a love for learning new skills and starting creative small businesses.
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