They say that a picture tells a thousand words. If you’re selling on Etsy then that photography of your product is so important to create a great first impression on your potential customer and get them to click on your listing. It’s also important to show off your products in the best possible way. With that in mind, we’ve spoken to Joe from Photographyish who has five top tips for staging photos for Etsy.
Top Tips For Staging Photos For Etsy
Use Your Listing
Whatever the craft that you’ve created and are selling, you want to show it off. You want it to appeal to as many people as possible and for that image to eventually make them complete the checkout process. That’s the ultimate goal. With that in mind it’s a great idea to utilise as many of the ten photographs that Etsy lets you upload per listing.
The more images you have of your products, from different angles, showing different details and in different situations, the better. You have to realise people have different tastes and they might see something in the second shot that they didn’t see in the first. Use all those ten slots to showcase the best of your product. However, you shouldn’t fill the slots with shots you’re unhappy with. They need to tally up and be of the same standard across the board.
I’m the biggest advocate of natural lighting. It’s the absolute best for photography. Natural lighting doesn’t mean the brightest and sunniest day in the height of summer. It simply means natural light. Doing your photography outside on cloudy days which will naturally diffuse powerful sunshine, placing your products next to windows to get some natural light shining onto it. Using the ‘golden hours’ of light at the beginning and the end of each day. These are so often the times you’ll find landscape photographers taking their best images and you can do this for staging photos for Etsy too.
A Lightbox Is Your Friend
If you want to have a plain background and keep the focus on your product, especially if you’re having to take photographs of your stuff before or after a day at work, a lightbox is a great idea. They’re not too expensive and can give you a decent light to work with for staging photos for Etsy. It not only gives you some bright light to show off your product, it takes away any distractions.
Get Some Inspiration
If you’re struggling for inspiration, pick up a catalogue or look online to get inspired. Look on the shopping platform itself to see how other sellers are staging photos for Etsy. We can find inspiration from different places and free pick ups like Christmas catalogues can give you loads of ideas about how to best stage your products for your images.
Finish things with a K.I.S.S. Keep it simple stupid. So many of us often get carried away with the staging and can overcomplicate things. As much as you might want to showcase your selection of watches on various arms and in different scenarios, you are best to keep things simple. The background can so often detract from the image or pull your eye away from the focus point of the product. Selling Scottish whiskey? Sure, take some shots by a Loch. Water bottles? Head to the countryside or the beach. But none of the locations you take images in needs to become the focus point. The star of the show must always be your product. Use a small depth of field to throw your background out of focus.
It’s also worth mentioning that you don’t need a crazy expensive camera to take product photos. The one one on your phone will likely offer you plenty to work with. Keep going with it. You’ll learn with every shot you take, every product you stage and every time you decide to reshoot a particular image. Keep your photography fresh, don’t be afraid to mix it up and always take more shots than you think you need. It’s so often to miss something which you didn’t want in the frame or you can use your extra shots for promotion on social media.